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Top chefs for the World of Welsh Lamb at London’s historic Leadenhall Market
Uploaded on: 01/09/2010

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Six top London chefs will take part in a celebration of Welsh Lamb at The Butcher in Leadenhall Market, offering an extravaganza of dishes inspired by cuisines of the world. Every Wednesday from…

HCC project proves a hit at ram sale
Uploaded on: 01/09/2010

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Welsh farmers have been investing in rams with superior genetics in a bid to boost the performance of their flocks. A total of 97 performance recorded Texel and Suffolk rams were sold at an…

New £60,000 project boosts iconic Welsh Black breed
Uploaded on: 20/08/2010

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Efforts to improve the iconic Welsh Black cattle breed have been given a boost thanks to a new scheme funded by Hybu Cig Cymru - Meat Promotion Wales. The Welsh Black Cattle Society will receive…

Welsh Lamb must not be wrongly described on restaurant menus - HCC
Uploaded on: 16/08/2010

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Hybu Cig Cymru has reacted with disappointment to the news that half the restaurants in a survey are misleading customers by claiming to serve Welsh Lamb. Trading Standards Inspectors from five…

Welsh red meat action plan on course to hit its targets
Uploaded on: 10/08/2010

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An ambitious action plan setting out a strategy for the long term viability of the red meat industry in Wales is on course to meet its targets. The strategic action plan was launched by Rural…

A taste of paradise as Welsh Lamb heads for Barbados
Uploaded on: 29/07/2010

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Sun seekers heading for the Caribbean paradise of Barbados can enjoy a heavenly dish when they get there - Welsh Lamb. Barbados is the latest destination for Wales' premium food product, which is…

Lynfa Davies, Rob Cumine and William Evans

HCC Scholars head for Australia and South America
Uploaded on: 29/07/2010

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Two Welsh farmers will soon be winging their way across the world to study farming practices in different continents, thanks to Hybu Cig Cymru - Meat Promotion Wales. Rob Cumine from…

Survey shows teachers need more time for food lessons
Uploaded on: 29/07/2010

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Teachers need to be given more time to help pupils to prepare and cook food within the school curriculum in Wales, according to a new survey published today. While teachers are enthusiastic about…

A treasure trove of information for consumers and farmers
Uploaded on: 29/07/2010

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There is a treasure trove of valuable information available for both farmers and consumers at the Hybu Cig Cymru stands during the Royal Welsh Show. Visitors will be able to pick up a library of…

Farmers can sign up for new initiative at Royal Welsh Show
Uploaded on: 29/07/2010

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Farmers visiting the Royal Welsh Show will have the opportunity to register for a new initiative designed to help them improve the breeding qualities of their livestock. The Elite Ram Project was…

Education, exports and cost control are the keys to success – HCC chairman
Uploaded on: 29/07/2010

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Increased overseas demand for Welsh Lamb and improved returns for sheep producers were highlighted by the Chairman of Hybu Cig Cymru at the start of this year's Royal Welsh Show. Rees Roberts…

Welsh Lamb TV goes on air at the Royal Welsh Show
Uploaded on: 29/07/2010

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A brand new feature giving everyone the opportunity to build their very own online cookbook to rival the likes of Jamie Oliver and Delia Smith is being launched at the Royal Welsh Show. Hybu Cig…

Better returns for sheep farmers as HCC urges greater costs control
Uploaded on: 29/07/2010

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There has been a considerable increase in the number of Welsh farmers who are covering the cost of lamb production, according to new figures published today. Although costs continue to rise,…

Bryn Williams

Top chefs share their recipe for success at Royal Welsh Show
Uploaded on: 29/07/2010

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THE recipe for success can be found at this year's Royal Welsh Show where a kitchen is bursting with top chefs who are at the ready to tickle your tastebuds. Bryn Williams, Dudley Newbury,…

Star provides a taste of the Hollywood lifestyle at cookery show
Uploaded on: 29/07/2010

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A Welsh star of the Silver Screen will be sharing his experiences of working with some of the biggest names in the film and television industry when he takes part in a cookery demonstration at the…

THE COOKERY BLOCKBUSTER OF THE YEAR
Uploaded on: 29/07/2010

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THE cookery blockbuster sequel of the year has been published! Hybu Cig Cymru - Meat Promotion Wales is proud to present Cool2Cook2, the follow-up to the hugely successful original publication…

Welsh Lamb sets its sights on the growing Chinese market
Uploaded on: 19/07/2010

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China, the world's biggest consumer market, is the latest export target for Welsh Lamb. Sales of Welsh Lamb abroad hit a record high in 2009 earning £109 million for the economy, with Hong…

Welsh Elite Ram Project is a world first - Farmers offered up to £400 to improve breeding qualities of their stock
Uploaded on: 09/07/2010

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Wales is leading the world with an exciting new project which will not only encourage sheep farmers to improve the quality of their livestock but will also help in the fight against climate…

Celebrate the World Cup with Welsh Lamb and Welsh Beef
Uploaded on: 15/06/2010

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Millions of people across the UK are now glued to their TV screens as the world turns its attention to South Africa for the 2010 World Cup. Over the next month, 32 teams from across the globe…

Growing number of farmers hitting their targets
Uploaded on: 08/06/2010

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A new report shows that an increasing number of farmers are getting it right when it comes to meeting the market specifications, with carcase weights up last year. Analysis of the Meat and…

A recipe of fun, food and health at this year’s Urdd
Uploaded on: 28/05/2010

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Thousands of young people from across Wales will be told how healthy eating can be fun and cool next week. Hybu Cig Cymru - Meat Promotion Wales (HCC) will be attending the 2010 Urdd Eisteddfod…

£3 million pound boost for economy takes another step forward
Uploaded on: 27/05/2010

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The latest move to legalise skin-on sheep meat, which could be worth £3 million to the Welsh livestock industry, has been welcomed by Hybu Cig Cymru - Meat Promotion Wales (HCC). The Food…

Event aims to help farmers cut their carbon footprint
Uploaded on: 21/05/2010

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A special event will examine ways to reduce the carbon footprint of Welsh farms. An open day has been organised at Hendy, near Hundred House in Powys, using it as an example of how farmers…

How far would you go to improve farming in Wales?
Uploaded on: 30/04/2010

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The search is on for the person who will travel the world to find new ways to make livestock production in Wales more sustainable. Hybu Cig Cymru - Meat Promotion Wales (HCC) has launched the…

New project highlights the importance of understanding your expenses
Uploaded on: 29/04/2010

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New figures released today show that while the top third of Welsh sheep farms are turning a profit, a considerable number are still failing to cover their costs. A new project has examined the…

Reap what you sow
Uploaded on: 23/04/2010

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The latest version of an important farming resource has been produced to give farmers in Wales all the information they need to improve their swards. The 2010 Recommended Grass and Clover…

New figures show growing confidence among Welsh sheep farmers
Uploaded on: 09/04/2010

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Statistics out this month show a sense of optimism among Welsh sheep farmers despite a further reduction in flock numbers. Figures from the December 2009 Survey of Agriculture show that while…

Farmers hoping their businesses will benefit from trip to France
Uploaded on: 09/04/2010

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A group of Welsh farmers have gained new ideas that they hope will help to grow the profits of their businesses, thanks to a scheme run by Hybu Cig Cymru - Meat Promotion Wales (HCC). Members of…

Fresh ideas as spring lamb season approaches
Uploaded on: 01/04/2010

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Spice up spring with two new recipe books which contain some exciting new ideas for Welsh Lamb and Welsh Beef. Brand new recipes, including Welsh Lamb green chilli korma, are guaranteed to banish…

Welsh red meat exports earn £140m for economy
Uploaded on: 22/03/2010

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Lamb and beef exports from Wales were worth £140 million to the economy in 2009, an increase of more than £30 million over the previous year. The figure was released by Welsh red meat…

HCC offers advice on Hot Topics with new articles
Uploaded on: 14/03/2010

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A new service is being offered to farmers on contemporary issues. Hybu Cig Cymru - Meat Promotion Wales (HCC) will be publishing ‘Hot Topic' articles on subjects that effect farmers at…

Elwen Roberts

Students encouraged to eat smart and buy Welsh Lamb
Uploaded on: 10/03/2010

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Students in South Wales have been given tips on how to eat Welsh Lamb and Welsh Beef as part of a healthy balanced diet. Hybu Cig Cymru - Meat Promotion Wales (HCC) attended the Mind, Body and…

Welsh Lamb smashes through the £100 million mark
Uploaded on: 05/03/2010

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The important role that Welsh Lamb plays in the Welsh economy has been highlighted by new figures. Statistics show that the value of Welsh Lamb exported in 2009 soared to nearly £110…

A Capital idea for Welsh Lamb
Uploaded on: 24/02/2010

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Londoners will be treated to a taste of Welsh Lamb this week. The True Taste Welsh Food Market takes over Soho's Golden Square on Friday the 26 th February and Hybu Cig Cymru - Meat Promotion…

Gulfood

Welsh Lamb proves irresistible at top Middle East show as exports top £100m
Uploaded on: 23/02/2010

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Welsh Lamb is proving to be a major attraction at the largest food fair in the Middle East while total export sales are set to top £100 million a year, according to Hybu Cig Cymru - Meat…

Iain Sampson with Graham Titchener, HCC Marketing Executive

Welsh Lamb at the heart of success for Wales' top chef
Uploaded on: 17/02/2010

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Brecon chef Iain Sampson is celebrating after winning the coveted National Chef of Wales title.   Sampson, 42, head chef at Peterstone Court Country House Restaurant and Spa,…

Luke Thomas

HCC supports the chefs of the future
Uploaded on: 16/02/2010

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Some of Wales' top young chefs will be showing off their culinary skills this week as they aim to be a future star. Eight young pupils will be competing in the Welsh regional final of the…

HCC Scholar Eurion Thomas (Centre) with HCC Industry Development Manager Sion Aron Jones and HCC Technical Development Executive Lynfa Davies

HCC scholar sets off on his investigation
Uploaded on: 09/02/2010

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A Welshman is heading to New Zealand to find ways to improve grassland management in Wales. Eurion Thomas, the winner of the 2009 Hybu Cig Cymru - Meat Promotion Wales (HCC) Scholarship, will…

Ignore the charts and gain important knowledge while you work
Uploaded on: 08/02/2010

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Forget Beyonce, Lady Gaga and JLS, a new release from HCC is sure to be a hit among farmers. Gaining knowledge has never been easier thanks to a new service that will allow farmers to listen to…

Welsh beef farmers gain new knowledge at national event
Uploaded on: 05/02/2010

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Four beef farmers from Wales have taken advantage of an opportunity to gain new information and contacts that will help them to develop their breeding strategies. The farmers were all winners of…

Small group of farmers hold the key to the industry’s future
Uploaded on: 05/02/2010

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Farmers are being sought who can help to mould the future of the Welsh red meat farming industry. Hybu Cig Cymru - Meat Promotion Wales (HCC) is looking for new farmers to join the Farming…

Mixed results for 2009 slaughterings
Uploaded on: 03/02/2010

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Figures from 2009 show there was rise in the number of prime cattle being slaughtered in the UK. New statistics release by DEFRA show that last year, over 2,075,100 prime cattle were slaughtered…

Welsh Red Meat sector a step closer to major economic boost
Uploaded on: 28/01/2010

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A decision by the Food Standards Agency (FSA) to seek UK Ministerial approval to try and change the law on the production of Skin-on Sheep Meat (Smokies) has been welcomed by Hybu Cig Cymru - Meat…

HCC provides boost to processing sector
Uploaded on: 27/01/2010

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Training is being offered to abattoirs and processors in Wales to ensure that consumers continue to enjoy Welsh Lamb and Welsh Beef of the highest standard. Hybu Cig Cymru - Meat Promotion Wales…

Siôn Aron Jones

Research and Development key to the future of farming
Uploaded on: 26/01/2010

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Beef farmers from across the UK were told how research and development will be increasingly important to the farming industry in the future. Siôn Aron Jones, Hybu Cig Cymru - Meat Promotion…

Welsh Lamb the perfect way to say I love you on St Dwynwen’s day
Uploaded on: 25/01/2010

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On Monday, Welsh couples across Wales will be declaring "Rwyn dy garu di" as they celebrate the day dedicated to the patron saint of Welsh lovers. The 25 th January is St Dwynwen's Day, which is…

Woodchip pads – an alternative to indoor housing
Uploaded on: 25/01/2010

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Farmers are invited to attend an event will explore an alternative to housing cattle indoors during the winter. Hybu Cig Cymru - Meat Promotion Wales is currently taking part in a project which…

Rees Roberts

Foreign sales of Welsh Lamb continues to climb
Uploaded on: 19/01/2010

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Demand for Welsh Lamb remains buoyant despite the recession, leading to increased sales overseas and improved prices for producers at home. "It's been an encouraging year for farmers and prices…

Welsh Lamb just the ticket to historic event
Uploaded on: 19/01/2010

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A Cardiff man will be part of history when the Ryder Cup comes to Wales thanks to Welsh Lamb. Keith James entered a competition run by Hybu Cig Cymru - Meat Promotion Wales (HCC) and a leading UK…

New booklet aims to help make sheep healthier in 2010
Uploaded on: 18/01/2010

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A new publication has been created to help Welsh sheep farmers protect their flocks and their businesses from the effects of disease. A new bilingual booklet on sheep health has been published by…

Gwyn Howells

Improve efficiency without compromising food safety, says HCC
Uploaded on: 15/01/2010

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Plans to reorganise the bodies responsible for inspection procedures in abattoirs present an ideal opportunity to improve efficiency without compromising food safety or animal welfare. That's the…

HCC website goes international
Uploaded on: 15/01/2010

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It's now easier for people as far away as Hong Kong and Dubai to learn about what makes Welsh Lamb and Welsh Beef so special. A new service has been launched by Hybu Cig Cymru - Meat Promotion…

Meat plant jobs axe a bitter blow to Welsh economy – HCC
Uploaded on: 15/01/2010

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A plan to make almost half the workforce at Welsh Country Foods in Anglesey redundant has been greeted with disappointment by Hybu Cig Cymru - Meat Promotion Wales. Owners Vion have announced…

Welsh Lamb lovers set to take in some of Wales’ best attractions
Uploaded on: 11/01/2010

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Eleven people from across Wales will get to enjoy some of the country's top tourist hotspots thanks to their love of Welsh Lamb. Hybu Cig Cymru - Meat Promotion Wales have been running a…

Feeding is the key to profit says Sheep Expert
Uploaded on: 04/01/2010

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One of the UK's leading sheep experts is coming to Wales to share new knowledge of sheep production. Dr John Vipond, a sheep specialist with the Scottish Agricultural College, is taking part in a…

Welsh Lamb

Welsh Lamb reaches new ground in Europe
Uploaded on: 23/12/2009

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Welsh Lamb will be on more dinner plates in Luxembourg after it was featured in a prime time television programme. Customers can buy it from the country's leading supermarket which has agreed to…

Strong prices help to offset rising costs for farmers
Uploaded on: 22/12/2009

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Improved market prices for livestock have helped farmers cope with the rising costs of producing Welsh Lamb. Figures for 2009 showed that the average Welsh auction market price for lamb was…

Performance Recorded Bulls show their worth
Uploaded on: 21/12/2009

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Farmers who rear calves sired by top performing bulls could see improved profits compared to those from other bulls. Results from nearly 9000 beef animals recorded on more than 131 Welsh farms…

Early Christmas present for lucky Welsh Lamb buyers
Uploaded on: 17/12/2009

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Thirteen shoppers will be enjoying an extra special Christmas this year after buying Welsh Lamb. During September and October, Hybu Cig Cymru - Meat Promotion Wales ran a competition with a UK…

Welsh Beef and Welsh Lamb – the perfect gifts in Santa’s sack!
Uploaded on: 14/12/2009

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The perfect gifts for the discerning Christmas dinner table this year are Welsh Lamb and Welsh Beef. And both will take pride of place amongst the best of British produce at a Christmas Market in…

Matthew Rhys

TV ad aims to inspire shoppers to look for alternatives to turkey this Christmas
Uploaded on: 14/12/2009

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Welsh Beef provides the ideal solution for those looking for a change from turkey this Christmas. And to press home the appeal of Welsh Beef, a thirty second advert will appear on Welsh…

Event aims to grow the profits of both beef and dairy farmers
Uploaded on: 14/12/2009

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Rearing dairy bred beef calves could be the key to helping both beef and dairy farmers to maximise the profits from their businesses. The cost of buying in store cattle is becoming increasingly…

Silage – protect your profits and the environment
Uploaded on: 14/12/2009

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Fodder storage, cost and environmental impact are just three factors that can affect a farmer's decision on the method of making silage. On the 11 th December 2009, an event is being held that…

Grow your own fodder and save on costs?
Uploaded on: 14/12/2009

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One of the newest demonstration farms managed by Hybu Cig Cymru is getting set to host its first open day which will focus on reducing the cost of buying in feed. James and Alec Cowan from…

“Cutting livestock numbers not the solution to Climate Change”
Uploaded on: 27/11/2009

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Calls for a drastic reduction in livestock numbers and cutting meat consumption is not the way to tackle climate change in the UK, according to Hybu Cig Cymru - Meat Promotion Wales (HCC). …

Ludovic Dieumegard

Masterchef and FutureChef among the attractions at this year’s Winter Fair
Uploaded on: 27/11/2009

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Two rising stars from the Welsh food industry will be showing off their skills at the Royal Welsh Winter Fair in Llanelwedd next week. Ludovic Dieumegard, who is the head chef at the Old Red Cow…

Liver fluke

Costly disease on the rise following wet summer
Uploaded on: 27/11/2009

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A disease which can have major effects on the performance of sheep and cattle is on the increase in Wales. Results from Welsh abattoirs show that the occurrence of Liver Fluke has steadily risen…

Red meat wrongly penalised by Traffic Light system
Uploaded on: 24/11/2009

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Shoppers could be being misled by plans for a Traffic Light system of labelling which groups healthy cuts of lamb, beef and pork with more fatty products. Hybu Cig Cymru - Meat Promotion Wales…

Welsh Lamb buyers could be a part of history
Uploaded on: 17/11/2009

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People who buy Welsh Lamb this month could find themselves watching one of the biggest events ever to come to Wales. Next year, some of the world's top golfers will be heading to south Wales as…

Rees Roberts

HCC chief warns of major challenges facing red meat industry
Uploaded on: 13/11/2009

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Despite the recession, 2009 has been a good year generally for the red meat industry, according to the Chairman of Hybu Cig Cymru - Meat Promotion Wales. But there are many challenges facing the…

HCC issues caution as Welsh sheep numbers continue to fall
Uploaded on: 13/11/2009

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Hybu Cig Cymru has cautioned that despite better returns for producers, sheep numbers in Wales continue to fall. "We must remain vigilant to ensure that the number of sheep in Wales does not fall…

Gwyn Howells

Urgent review demanded as Welsh red meat industry loses £1 million a year
Uploaded on: 11/11/2009

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The system used to distribute levy income to meat promotion bodies in Britain is unfair. That's the view of Hybu Cig Cymru - Meat Promotion Wales, who estimate that Wales is currently losing out…

HERB SAUSAGE BRUSCHETTA WITH APPLE AND CRANBERRY CHUTNEY

Host a bonfire night with a ‘banger’ this Guy Fawkes night
Uploaded on: 05/11/2009

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Across the country people are getting set to host their own fireworks displays in their homes as the annual tradition of Guy Fawkes night approaches. But the fifth of November also falls during…

Funding to help farmers test for fatal disease
Uploaded on: 03/11/2009

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Welsh beef farmers are being offered support to help them identify a potentially fatal disease in their herds. Hybu Cig Cymru - Meat Promotion Wales (HCC) has secured funding through the Rural…

Trust and recognition of Welsh Lamb on the rise among shoppers
Uploaded on: 02/11/2009

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The reputation of Welsh Lamb among consumers in is continuing to grow, according to new research released this week. An independent survey of people in the important trade battleground of…

Protect your flock and profits by combating wormer resistance
Uploaded on: 30/10/2009

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Farmers are being offered practical advice on controlling roundworms in sheep to help them save time and money. Hybu Cig Cymru - Meat Promotion Wales (HCC) have organised two meetings next month…

Farming Connect

West Wales farmer needed to help lead the way to the future of farming
Uploaded on: 30/10/2009

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The search has begun to find a farmer in west Wales who will experiment with new ways to improve the Welsh red meat industry. Hybu Cig Cymru - Meat Promotion Wales (HCC) is looking for a new farm…

Venue Cymru

Minister and climate change expert to speak at HCC conference
Uploaded on: 29/10/2009

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Climate change will feature strongly on the agenda of Hybu Cig Cymru - Meat Promotion Wales' annual conference. "With climate change dominating political debate in the run-up to the Copenhagen…

Rees Roberts

Chairman condemns Government advisor’s call to stop eating meat
Uploaded on: 28/10/2009

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Calls by a senior Government advisor for everyone to adopt a vegetarian diet to combat climate change have been condemned by the Chairman of Hybu Cig Cymru - Meat Promotion Wales. Lord Stern of…

Lamb selection events prove a hit at Welsh auction markets
Uploaded on: 28/10/2009

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Livestock markets across Wales have teamed up with Hybu Cig Cymru to give producers the opportunity to discuss the best way to select lambs to gain maximum returns. The events examine three key…

Adrian Cooke

Open day to focus on saving money this winter
Uploaded on: 26/10/2009

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As the days get shorter and the nights get colder, farmers are beginning to think about how they will be managing their cattle this winter. One method that a growing number of farmers are…

Welsh Lamb firmly established as a global brand while exports rocket
Uploaded on: 08/10/2009

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High production standards coupled with a weak pound are boosting demand for Welsh Lamb and Beef overseas. The sterling value of sheep exports from Wales between January and July 2009 is up by 20…

Welsh Beef farmers to visit beef stronghold in France for new ideas
Uploaded on: 08/10/2009

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A group of Welsh farmers are visiting France to investigate techniques and practices on beef farms as they look for ways that could help to further improve the Welsh red meat industry. Hybu Cig…

Elin Jones at the Royal Welsh Show

Rural Affairs Minister to address HCC annual conference
Uploaded on: 01/10/2009

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Rural Affairs Minister Elin Jones will deliver the keynote speech during Hybu Cig Cymru - Meat Promotion Wales' annual conference in Llandudno. The event will also feature speakers who will…

New website aims to dispel the myths surrounding red meat
Uploaded on: 25/09/2009

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A new website has been launched which aims to give consumers and health professionals important information about eating a healthy diet. The new service, www.meatandhealth.com , contains…

Welsh Lamb at the cutting edge during Berlin event

Welsh Lamb at the cutting edge during Berlin event
Uploaded on: 22/09/2009

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A special event has been held in Germany to show some of the country's top chefs the versatility of Welsh Lamb. Hybu Cig Cymru - Meat Promotion Wales (HCC) teamed up with a Welsh producer and its…

Welsh Lamb Steaks

Roadshow and new recipe book aim to inspire Welsh shoppers
Uploaded on: 18/09/2009

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Welsh Lamb and Welsh Beef will be hitting the road in the next few weeks to inspire shoppers throughout Wales to support local businesses. Hybu Cig Cymru - Meat Promotion Wales are launching…

Anuga 2007

Welsh Lamb and Welsh Beef head to premier event
Uploaded on: 17/09/2009

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Welsh Lamb and Welsh Beef will take centre stage at the world's biggest food trade fair in Germany next month. More than 160,000 visitors from across the globe will attend the Anuga Food fair in…

Elwen Roberts

Nurses told of the tasty way to help stay fit and healthy
Uploaded on: 10/09/2009

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The importance of including red meat as part of a healthy, balanced diet will be stressed to more than 200 nurses during a major conference in Cardiff next week. The capital's City Hall is the…

Luke Thomas at the Royal Welsh Show

Market Kitchen debut for rising young Welsh chef Luke
Uploaded on: 10/09/2009

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The young Welsh winner of this year's FutureChef competition will make his national television debut on Wednesday (September 9). Sixteen-year-old Luke Thomas appears with celebrity chef Bryan…

The Italian Job beckons for Welsh Lamb

The Italian Job beckons for Welsh Lamb
Uploaded on: 10/09/2009

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More than 200 business executives from Italy's leading meat importers and supermarkets will hear how Welsh Lamb can boost sales during a major promotional drive next week. A team from Hybu Cig…

Top rams receive top dollar at pedigree sale

Top rams receive top dollar at pedigree sale
Uploaded on: 18/08/2009

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Over 100 of Wales' top performing rams have been bought by farmers looking to maximize their returns from their flocks. Farmers from across Wales attended a ram sale in Aberystwyth organised by…

Welsh Lamb and Welsh Beef take centre stage at London’s PGI Friday

Welsh Lamb and Welsh Beef take centre stage at London’s PGI Friday
Uploaded on: 11/08/2009

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Welsh Lamb and Welsh Beef will take centre stage at a major event at 10 Downing Street this week to highlight the value of the PGI mark. Both products will take pride of place alongside…

Top class rams at Mid Wales sale
Uploaded on: 10/08/2009

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Farmers will have the chance to buy top class rams during this year's performance recorded ram sale in Aberystwyth. "This is a golden opportunity to purchase rams in the top 25 per cent of their…

Eurion Thomas (middle) with HCC Industry Development Manager Sion Aron Jones and HCC Technical Development Executive

New farmer scholar heads for New Zealand
Uploaded on: 10/08/2009

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An Aberystwyth farmer will soon be jetting off to New Zealand to study farming practices on the other side of the world. Thirty three year old Eurion Thomas from Llanilar is the 2009 winner…

Improved knowledge is key to reducing production costs

Improved knowledge is key to reducing production costs
Uploaded on: 10/08/2009

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New figures highlight the importance of managing lamb production costs to ensure financial success for Welsh sheep farmers. Lamb Cost of Production statistics from 2008-09 have been released by…

Welsh butchers shine despite wet day at the Royal Welsh

Welsh butchers shine despite wet day at the Royal Welsh
Uploaded on: 10/08/2009

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Eight Welsh Butchers have been crowned National Champions after a going head to head with their regional counterparts. They were the winners of the all-Wales 2009 Awards for Innovation and…

Ewes

HCC research identifies potential £3m boost for red meat sector
Uploaded on: 10/08/2009

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New research shows that the legal production of skin-on sheep meat could be worth more than £3 million to the red meat industry. That's the conclusion of a report produced on behalf of Hybu…

New guide to help sheep farmers select their rams

New guide to help sheep farmers select their rams
Uploaded on: 20/07/2009

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Welsh Sheep farmers are being given a new booklet to help them select the best rams. Hybu Cig Cymru - Meat Promotion Wales has produced a Ram Buyers Guide as part of the Welsh Breed Improvement…

HCC continues search for farms of the future

HCC continues search for farms of the future
Uploaded on: 20/07/2009

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The hunt is on for farmers who want to help drive forward innovation in the Welsh beef and sheep farming industry. Hybu Cig Cymru - Meat Promotion Wales are looking for five new demonstration…

Winners of the South Wales regional heat

Butchers go head-to-head to be crowned Welsh champion
Uploaded on: 20/07/2009

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Seventeen Butchers from across Wales will be competing to be crowned Welsh Champion at this year's Royal Welsh Show. The butchers were all category winners at the North and South Wales Awards for…

Rees Roberts

‘Don’t let extremists hijack the climate change agenda’ - HCC Chairman’s rallying cry to inject balance into worldwide debate
Uploaded on: 20/07/2009

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The climate change agenda must not be hijacked by people or pressure groups who are determined to use it as a stick to beat the livestock industry. That was the message from Rees Roberts,…

European demand for top quality Welsh Lamb and Beef continues to grow

European demand for top quality Welsh Lamb and Beef continues to grow
Uploaded on: 20/07/2009

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The Welsh red meat sector is shining a ray of sunlight through the current doom and gloom of the financial meltdown. "We have had significant success over the past year in the export market,"…

Myrddin Davies

Taste buds at the ready for this year’s Royal Welsh Show
Uploaded on: 20/07/2009

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Visitors at this year's Royal Welsh Show will be tantalized by the cooking of top Welsh Chefs. S4C celebrity chef Dudley Newbury will be one of the star attractions on the Hybu Cig Cymru - Meat…

Ram-brandt, not Rembrandt, as sheep take centre stage at arts festival

Ram-brandt, not Rembrandt, as sheep take centre stage at arts festival
Uploaded on: 07/07/2009

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The importance of sheep to the economy of Wales is undisputed. After all, there are more than nine million of the animals in Wales and Welsh Lamb is celebrated worldwide as a premium quality…

Dylan Jones

New Technology Transfer Officer joins the team
Uploaded on: 06/07/2009

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A new Technology Transfer Officer has joined the team at Hybu Cig Cymru to help improve the Welsh beef and sheep farming Industry. Dylan Jones joins the HCC team from BOCM Pauls where he spent…

Elwen Roberts

Welsh Lamb and Welsh Beef going back to school
Uploaded on: 02/07/2009

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Welsh Lamb and Welsh Beef could be set to play a bigger part in the classroom thanks to efforts by Hybu Cig Cymru - Meat Promotion Wales. HCC has teamed up with Careers Wales to run a series of…

New report highlights the importance of red meat in a balanced diet

New report highlights the importance of red meat in a balanced diet
Uploaded on: 30/06/2009

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A new report by a group of independent experts has highlighted the benefits of eating red meat as part of a healthy balanced diet. The Scientific Advisory Committee on Nutrition has published a…

EID

Open days aim to enlighten farmers as EID approaches
Uploaded on: 26/06/2009

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Demonstration events will be held throughout Wales over the next few months to give Welsh farmers more information about Electronic Identification (EID). 14 farms across Wales have been using EID…

Welsh Lamb goes down a treat at top food festival

Welsh Lamb goes down a treat at top food festival
Uploaded on: 24/06/2009

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Visitors at one of London's biggest food events got a taste of Wales last weekend thanks to leading Welsh chef Bryn Williams and Hybu Cig Cymru - Meat Promotion Wales (HCC). HCC supplied Bryn,…

Welsh Pig Farmers to be shown the Italian Job

Welsh Pig Farmers to be shown the Italian Job
Uploaded on: 08/06/2009

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Nine pig farmers from across Wales will be flying out to Italy this week, to find new ways to improve their businesses. The group of farmers, who were winners of Hybu Cig Cymru - Meat Promotion…

Welsh Beef to follow in the footsteps of Welsh Lamb

Welsh Beef to follow in the footsteps of Welsh Lamb
Uploaded on: 08/06/2009

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Welsh Beef looks set to make its long awaited return to Hong Kong where Welsh Lamb is fast becoming a regular sight in top restaurants and hotels. Hybu Cig Cymru - Meat Promotion Wales (HCC) is…

Apply now for unique opportunity to study foreign farming methods

Apply now for unique opportunity to study foreign farming methods
Uploaded on: 22/05/2009

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Norway may have won this year's Eurovision Song Contest, but it was a Welsh farmer who hit the high notes during a visit to the country. Tony Davies, who farms in the Elan Valley with his wife…

Urdd 2008

Proving it’s Cool2Cook in Cardiff Bay!
Uploaded on: 22/05/2009

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It's Cool 2 Cook! That's part of the healthy living message being given out by Hybu Cig Cymru to visitors to the Urdd National Eisteddfod in Cardiff. The Welsh red meat promotion agency will be…

Margaret Pritchard with HCC's Graham Titchener and Butcher Paddy Sweeney

Trip to the butchers pays off for six lucky Welsh Lamb and Welsh Beef lovers
Uploaded on: 22/05/2009

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Six lucky winners will be enjoying the beautiful Welsh countryside after a visit to their local butcher. They are the winners of a competition run by Hybu Cig Cymru - Meat Promotion Wales in…

Popular cookery book enchants kids at the Hay Festival

Popular cookery book enchants kids at the Hay Festival
Uploaded on: 20/05/2009

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While JK Rowling has cast a spell on the world's children with Harry Potter, a book of recipes is enchanting young people at this year's Hay Festival. More than 25,000 copies of Cool2Cook have…

Project provides 90 per cent grant aid to improve Welsh livestock Farmers urged to apply now for scheme

Project provides 90 per cent grant aid to improve Welsh livestock Farmers urged to apply now for scheme
Uploaded on: 18/05/2009

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Farmers can increase their income by up to £4 per lamb through improved genetic performance. That's the message being delivered by Hybu Cig Cymru at the NSA Sheep 2009 event in Betws y Coed…

New grassland management DVD is a library of expertise

New grassland management DVD is a library of expertise
Uploaded on: 12/05/2009

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A new DVD that provides farmers with a wealth of information about the latest grassland management techniques is now available. The DVD features interviews with farmers from across Wales and…

Interim report shares electronic sheep ID experiences in abattoir and on farms

Interim report shares electronic sheep ID experiences in abattoir and on farms
Uploaded on: 12/05/2009

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An interim report on the use of equipment for the electronic identification of sheep in Wales has been published by Hybu Cig Cymru and the Welsh Assembly Government prior to the introduction of new…

New demonstration farm unveiled but more still needed across Wales

New demonstration farm unveiled but more still needed across Wales
Uploaded on: 11/05/2009

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Following an extensive search by Hybu Cig Cymru - Meat Promotion Wales (HCC), John Parry from Goetre farm in Kerry has been chosen as the new Farming Connect Demonstration Farm for Powys. Mr…

North Wales butchers set new record at awards

North Wales butchers set new record at awards
Uploaded on: 11/05/2009

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Butchers from across North Wales are celebrating after enjoying a successful night at a competition designed to help them improve their business. A record number of products were entered into the…

Search begins for farmers who want to learn new methods in distant lands

Search begins for farmers who want to learn new methods in distant lands
Uploaded on: 11/05/2009

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Farmers across Wales are being given the opportunity to travel abroad to help them improve their businesses. Hybu Cig Cymru - Meat Promotion Wales are looking for farmers to join their successful…

Quality and natural image the key to successful food promotion – HCC

Quality and natural image the key to successful food promotion – HCC
Uploaded on: 07/05/2009

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Quality of the product and a high brand image are crucial for the successful promotion of Welsh food, according to Hybu Cig Cymru - Meat Promotion Wales. The use of iconic landmarks, such as the…

Research shows farmers how to fight climate change – and boost profits

Research shows farmers how to fight climate change – and boost profits
Uploaded on: 07/05/2009

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Farmers can help fight climate change and improve profitability at the same time, according to new research. "This is an exciting development and represents a potential win-win situation for…

North Wales Butchers aiming to go one better than their southern rivals

North Wales Butchers aiming to go one better than their southern rivals
Uploaded on: 05/05/2009

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Butchers across North Wales will be given the chance to show off their talents next week as they compete to be crowned the Supreme Sausage and Pie Champions. The North Wales Awards for Innovation…

HRH Prince Charles talks to HCC Chief Executive Gwyn Howells and chef Carlo Cracco

Welsh Lamb takes centre stage for Royal engagement in Rome
Uploaded on: 01/05/2009

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Welsh Lamb was on the menu when the Prince of Wales met major Italian food retailers and importers during a buffet lunch in Rome. Top Italian chef Carlo Cracco prepared two Welsh Lamb dishes for…

HCC aiming to make Welsh Lamb as popular as rugby in Hong Kong

HCC aiming to make Welsh Lamb as popular as rugby in Hong Kong
Uploaded on: 30/04/2009

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With Wales' most loved past time already a firm favourite in Hong Kong, another Welsh favourite is set to try to win over the hearts and minds in the Chinese region. The Hong Kong Sevens rugby…

North Wales farm gears up for its final event

North Wales farm gears up for its final event
Uploaded on: 30/04/2009

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A Farming Connect Demonstration Farm is preparing to hold the last in a series of events as the search for a replacement begins. Bryncelynog, near Trawsfynydd in Gwynedd, has been a demonstration…

Minister launches Strategic Action Plan for £361m Welsh red meat industry

Minister launches Strategic Action Plan for £361m Welsh red meat industry
Uploaded on: 30/04/2009

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Consumer demands, environmental issues and research addressed Rural Affairs Minister Elin Jones today launches a new Strategic Action Plan designed to safeguard and further develop the Welsh…

DNA and cattle health the hot topics at Farming Connect event

DNA and cattle health the hot topics at Farming Connect event
Uploaded on: 27/04/2009

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Beef farmers in North Wales are being given the chance to find out how DNA testing can help improve their livestock. Hybu Cig Cymru - Meat Promotion Wales (HCC) have organised an event at…

North Wales Butchers aiming to go one better than their southern rivals

North Wales Butchers aiming to go one better than their southern rivals
Uploaded on: 22/04/2009

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Butchers across North Wales will be given the chance to show off their talents next week as they compete to be crowned the Supreme Sausage and Pie Champions. The North Wales Awards for Innovation…

Event aims to examine Electronic Identification

Event aims to examine Electronic Identification
Uploaded on: 22/04/2009

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Farmers are being invited to attend an event which aims to give them more information about performance recording and Electronic Identification (EID). Hybu Cig Cymru are organising the event at…

Farmers urged to act now before it’s too late

Farmers urged to act now before it’s too late
Uploaded on: 21/04/2009

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Farmers in Wales are being urged not to stick their heads in the sand and hope that they will not be affected by Bluetongue this summer. With temperatures starting to rise in Wales and the rest…

Welsh Beef and Apricot Curried Pasties

New season, new ideas for Welsh Lamb and Welsh Beef
Uploaded on: 09/04/2009

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Throughout Wales, daffodils are emerging to signal the start of spring. And to celebrate this time of year, Hybu Cig Cymru - Meat Promotion Wales (HCC) have launched new kits to help get everyone in…

Farmers and shoppers to see Hybu Cig Cymru from new angle

Farmers and shoppers to see Hybu Cig Cymru from new angle
Uploaded on: 03/04/2009

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A new service is being launched to improve communications to both consumers and members of the red meat industry. Hybu Cig Cymru - Meat Promotion Wales (HCC) is launching a new video service on…

World leaders to dine on Welsh Lamb

World leaders to dine on Welsh Lamb
Uploaded on: 02/04/2009

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World leaders gathering in London ahead the G20 summit will be treated to a taste of Wales tonight. A meal is being held at 10 Downing Street for the World leaders, including British Prime…

South Wales butchers raise their standards at awards ceremony

South Wales butchers raise their standards at awards ceremony
Uploaded on: 31/03/2009

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Butchers across South Wales have been showing off their talents at a competition which aims to help improve their business. The South Wales Awards for Innovation and Excellence in Meat Products…

New Industry Development Manager for HCC

New Industry Development Manager for HCC
Uploaded on: 30/03/2009

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Siôn Aron Jones is the new Industry Development Manager with Hybu Cig Cymru - Meat Promotion Wales. "I am thrilled to be joining HCC, and am looking forward to being part of a team…

HCC aiming to further improve Welsh sheep flocks

HCC aiming to further improve Welsh sheep flocks
Uploaded on: 30/03/2009

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Sheep farmers and breeders in Wales are being helped to improve their flock performance. Hybu Cig Cymru - Meat Promotion Wales (HCC) secured funding through the Rural Development Programme for…

HCC and National Trust aiming to put a spring in the step of Welsh producers

HCC and National Trust aiming to put a spring in the step of Welsh producers
Uploaded on: 24/03/2009

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Europe's largest conservation organisation is this week urging people to buy Welsh Lamb and Welsh Beef. The National Trust is holding a series of events in Wales during 2009 to encourage people…

Welsh music and rugby stars to share limelight with Welsh Lamb and Welsh Beef

Welsh music and rugby stars to share limelight with Welsh Lamb and Welsh Beef
Uploaded on: 23/03/2009

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Welsh Lamb and Welsh Beef are to star alongside Cerys Matthews, Bryn Terfel and the Welsh rugby team this weekend. The advertising campaigns by Hybu Cig Cymru - Meat Promotion Wales will form…

South Wales butchers go head to head for champion title

South Wales butchers go head to head for champion title
Uploaded on: 18/03/2009

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Butchers across South Wales are going for gold as they prepare to do battle to be crowned this year's sausage and pie champions. Hybu Cig Cymru - Meat Promotion Wales (HCC) have organized the…

Wales and Ireland come together in both Cardiff and the kitchen

Wales and Ireland come together in both Cardiff and the kitchen
Uploaded on: 18/03/2009

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As Wales and Ireland prepare to clash in the Millennium Stadium this weekend to find out who will be crowned this year's champions, Welsh fans could get a little bit closer to the atmosphere with a…

Welsh Lamb and Welsh Beef essential to help students study

Welsh Lamb and Welsh Beef essential to help students study
Uploaded on: 17/03/2009

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Students are being shown how Welsh Lamb and Welsh Beef can help to improve their health and their studies. Hybu Cig Cymru - Meat Promotion Wales (HCC) is attending the "Mind, Body and Soul" event…

Welsh Lamb and Welsh Beef set for global success

Welsh Lamb and Welsh Beef set for global success
Uploaded on: 13/03/2009

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After tasting success in Europe and the Middle East, Welsh Lamb and Welsh Beef could soon be served up on more dinner plates around the World. Hybu Cig Cymru - Meat Promotion Wales (HCC) will be…

Italian Style Welsh Beef Bolognaise Shells

Quick and simple solutions to post match meal
Uploaded on: 12/03/2009

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Welsh fans will be able to enjoy the Italian experience in their own homes this weekend as Wales travel to Rome looking to keep their Six Nations hopes alive. With the match returning to the more…

Powys farmers offered the chance to improve their business

Powys farmers offered the chance to improve their business
Uploaded on: 12/03/2009

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The search is on for a new Demonstration Farm in the Powys area to join the nine others across Wales in the Farming Connect Red Meat Development Programme. Demonstration farms are provided with…

Farmers urged to fly the flag for Welsh farming

Farmers urged to fly the flag for Welsh farming
Uploaded on: 11/03/2009

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Welsh farmers are being urged to stand up and show why they're the best in the UK. Hybu Cig Cymru - Meat Promotion Wales (HCC) is calling on farmers to nominate their neighbours or to enter…

New figures show Welsh red meat exports worth £108m to the economy

New figures show Welsh red meat exports worth £108m to the economy
Uploaded on: 09/03/2009

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Welsh red meat exports are worth almost £108 million a year to the Welsh economy, according to new figures produced by Hybu Cig Cymru - Meat Promotion Wales today. Welsh Lamb sales abroad…

Farmers taken behind the scenes at abattoirs to help them maximize their profits

Farmers taken behind the scenes at abattoirs to help them maximize their profits
Uploaded on: 05/03/2009

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Welsh farmers are being given the opportunity to maximize their returns by seeing what happens to their livestock at an abattoir. Hybu Cig Cymru - Meat Promotion Wales (HCC) are running carcase…

HCC encourages young Welsh Butchers to show off their talent

HCC encourages young Welsh Butchers to show off their talent
Uploaded on: 03/03/2009

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Calling all young Welsh butchers - a brand new television programme is set to give you the chance to show off your skills. BBC Three has launched a search for the UK's top young butchers to take…

Myrddin Davies

Meet the new face of Welsh Lamb
Uploaded on: 02/03/2009

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Traditional farming methods coupled with high environmental standards are the key to success for the young man who has become the Face of Welsh Lamb. After launching a competition covering the…

Welsh Lamb and Beef are the main course for St David’s Day celebrations in Brussels and London

Welsh Lamb and Beef are the main course for St David’s Day celebrations in Brussels and London
Uploaded on: 02/03/2009

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Welsh Lamb and Beef will be the centrepiece of St David's Day celebrations in Brussels and London. Hybu Cig Cymru - Meat Promotion Wales has supplied the meat to be used at a reception hosted by…

Lamb Navarin

HCC helps bring a taste of Paris to Wales
Uploaded on: 02/03/2009

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As thousands of Welsh rugby fans head across the English Channel, Hybu Cig Cymru - Meat Promotion Wales have come up with a few ideas to help bring Paris to Wales. We've created a couple of…

Matthew Rhys

Hollywood star helps to give Welsh Beef a boost
Uploaded on: 02/03/2009

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More people than ever are now demanding their beef is Welsh when they go shopping, thanks to an advertising campaign voiced by a top Hollywood star. Hybu Cig Cymru - Meat Promotion Wales' TV…

Gulfood 2009

Gulf food fair is full of Eastern promise for Welsh Lamb
Uploaded on: 02/03/2009

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Welsh Lamb will once again take centre stage at one of the most important trade fairs in the Middle East. Gulfood in Dubai is the largest food fair in the region, offering a strategic platform…

Give your lambs a head start this Spring

Give your lambs a head start this Spring
Uploaded on: 19/02/2009

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The way that ewes are wormed during the spring can have a significant impact on pasture contamination and lamb performance later in the season. A new factsheet published by Hybu Cig Cymru - Meat…

HCC aiming to get more Welsh Lamb on German Supermarket shelves

HCC aiming to get more Welsh Lamb on German Supermarket shelves
Uploaded on: 18/02/2009

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German shoppers may soon be tucking into prime Welsh Lamb following a promotion drive by Hybu Cig Cymru - Meat Promotion Wales. HCC will be attending the Lebensmittel Praxis Meat congress in…

HCC launches new website

HCC launches new website
Uploaded on: 17/02/2009

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Hybu Cig Cymru - Meat Promotion Wales have today launched a new website designed to make it easier for everyone in the red meat industry to get the information they need. The new HCC website…

Rees Roberts

Food chief calls for increased investment in ‘Cinderella’ industry
Uploaded on: 06/02/2009

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There must be greater investment in British agriculture to counter the country's over-reliance on food produced overseas, according to the Chairman of Hybu Cig Cymru - Meat Promotion Wales. "For…

Expert upbeat about the future of Welsh Beef industry

Expert upbeat about the future of Welsh Beef industry
Uploaded on: 02/02/2009

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Tightening costs, increasing efficiency and selling what the market requires will help Welsh beef farmers to survive the credit crunch according to an industry expert. Robert Forster, the former…

Serving up Welsh Lamb and Welsh Beef in the restaurants of the world

Serving up Welsh Lamb and Welsh Beef in the restaurants of the world
Uploaded on: 26/01/2009

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Hybu Cig Cymru aims to see an increase in the quantity of premium Welsh Lamb and Welsh Beef served in the restaurants of the world as a result of an international trade fair in France this weekend.…

New Year, New Look for Pig Farmers in Wales

New Year, New Look for Pig Farmers in Wales
Uploaded on: 26/01/2009

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Pig farmers in Wales are being given support in a bid to help them to stand out from the herd. Nine winners have been chosen from across Wales as part of Hybu Cig Cymru - Meat Promotion Wales's…

Wine competition winner gives toast to Welsh Lamb

Wine competition winner gives toast to Welsh Lamb
Uploaded on: 26/01/2009

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A Cambridgeshire woman is celebrating the New Year in style after buying Welsh Lamb from her local supermarket. Beryl Osborn from Somersham, Huntingdon finished first out of thousands of entrants…

Help to reduce costs and environmental impact of slurry pits

Help to reduce costs and environmental impact of slurry pits
Uploaded on: 26/01/2009

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Farmers in North Wales are being offered advice to help them reduce the amount of water entering their slurry pits. Farming Connect are holding a an event on Bryncelynog, Cwm Prysor, Trawsfynnydd…

Gwyn Howells, Elin Jones and Rees Roberts

Minister announces £4.5m research boost for Welsh red meat sector
Uploaded on: 15/01/2009

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A £4.5 million boost for the Welsh red meat industry was announced by Rural Affairs Minister Elin Jones today.   Hybu Cig Cymru – Meat Promotion Wales has been…

Long-term strategy to secure multi-million pound Welsh red meat sector

Long-term strategy to secure multi-million pound Welsh red meat sector
Uploaded on: 15/01/2009

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The red meat industry is worth £361 million per year to the Welsh economy and has huge potential for further growth both at home and abroad. Welsh Lamb and Welsh Beef are strong brands…

Ann wins a holiday for her brave family caught in horrific fire incident

Ann wins a holiday for her brave family caught in horrific fire incident
Uploaded on: 15/01/2009

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Ann Barrett knew exactly what she would do if she won a family holiday in a competition run by Hybu Cig Cymru - give it to her daughter Gail Evans. Ann thought the holiday at the Bluestone…

Farming Connect

Scarlets tickets in Santa’s sack at Farming Connect open evening
Uploaded on: 15/01/2009

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A special Christmas treat is in store for farmers attending a Hybu Cig Cymru – Farming Connect event near Whitland.   An open evening at the Alpha in Tavernspite on…

Welsh Lambs

Golden export opportunity for Welsh Lamb
Uploaded on: 15/01/2009

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It would be a tragedy if a decline in sheep numbers meant that Wales could not meet an increased demand for Welsh Lamb from abroad, it was claimed at the Royal Welsh Winter Fair today. Rees…

HCC at the Royal Welsh Winter Fair

HCC at the Royal Welsh Winter Fair
Uploaded on: 15/01/2009

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Hybu Cig Cymru - Meat Promotion Wales has organised a series of events and competitions for visitors attending the Royal Welsh Winter Fair. Among them are the launch of a new HCC corporate…

Rees Roberts

HCC joins calls to suspend imports from Bluetongue infected areas
Uploaded on: 15/01/2009

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Hybu Cig Cymru - Meat Promotion Wales has joined calls for the importation of cattle and sheep from Bluetongue infected areas of Europe to be suspended. Chairman Rees Roberts made the call at the…

Matthew Rhys

New Welsh Beef campaign hits TV in the run-up to Christmas
Uploaded on: 13/01/2009

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Hybu Cig Cymru's latest television campaign for Welsh Beef hits the nation's screens tonight (Monday December 1). The advert shows Welsh Beef being lovingly prepared in a variety of…