Market Information
HCC has a brief to market and promote Welsh Lamb and Welsh Beef and conveys the qualities that define Welsh red meat to consumers at home and further afield.
A major platform that underpins this work is the European Commission designations of Welsh Lamb and Welsh Beef as products of Protected Geographical Indication (PGI). PGI is highly valued throughout mainland Europe.
Welsh Lamb and Welsh Beef were awarded PGI status in recognition of the quality of the product and its special regional significance. This award provides consumer assurance that only lamb and beef that has been born and reared in Wales can be marketed as Welsh.
To find out more about our marketing work and the PGI designation, please visit our consumer site at www.eatwelshlamb.com/pgi
